Fast presents its first flagship store in the capital of Design, at number 1 via Cesare Battisti, in the Durini Design District. The space is the result of a partnership with Spotti Milano and has an interior design concept by Quincoces-Dragò & Partners studio. The shared vision of Fast and Spotti Milano has resulted in a business project that aims to create a new local reference point for promoting and sharing outdoor space design culture. The new flagship store is not only a display and sales space, but an interactive design workshop: a melting pot of ideas, inspirations and opportunities for exchange, offering professionals creative and strategic support in every phase of project development.
Fast Milano’s creative concept was born from the idea of bringing nature into the design space. A relationship in harmony with nature, a fundamental value of Fast’s identity, is expressed through a complex system of sensory references to the natural world. Visual, tactile and acoustic sensations offered by richly textured wood finishes, a large number of plants, greenery and sounds reminiscent of nature, far removed from the city, fill the space, inviting visitors to immerse themselves in its warm, welcoming atmosphere. The design concept not only gives Fast products the ideal setting by recreating an outdoor space, but also aims to promote interaction and dynamic exchange between the people who visit these spaces. This is why the flagship store unfolds like an experiential journey, with areas dedicated to project development, material libraries where you can discover innovations and corners for meetings and training.
We look forward to welcoming you to Fast Milano to showcase the latest collections, at Design Week from the 17th to the 23rd of April.